Voice: the convincing personality
(4) Writing comes to life—expressive and shows caring about the topic.
(3) Mostly seems to care about the topic but less expressive.
(2) Some caring but mostly listing information. Too informal or too formal.
(1) Only listing information. Does not seem to care about the topic.
(page 5)
Word Choice: precise and enlightens readers
(4) Sensory language conveys experience precisely. Strong nouns/lively verbs.
(3) Most nouns and verbs are precise. At times, too much sensory language.
(2) Some nouns and verbs are strong but many are ordinary.
(1) Repetitive vocabulary. No attempt at sensory language.
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